About Us
WELCOME TO BERNIES
Bernies Music Land is proudly the largest piano and organ speciality store in the southern hemisphere, measuring 1470 square metres (15,000 square feet), with over 150 pianos and 250 organs to choose from. With the convenience of being right next to the Eastlink Canterbury Road exit, Bernies Music Land is now easy to find and quick to access.
Bernie’s is an icon of the music industry, and the store is still overseen by Bernie himself after 48 years. He and his friendly team impart professional service that is today uncommon. We are very proud to be an independent, family-owned and run business offering you the best value range of pianos and organs on the market. There really is something unique about a strong family business and you will enjoy this feeling at Bernies Music Land
OUR MISSION
Our mission is to bring happiness, wellness and celebration to the community through active keyboard music. It’s hard to believe there can be so many keyboard instruments under one roof and this massive range is one of the best reasons to come to Bernies Music Land. The line-up of instruments is fantastic and caters for all levels of musicians and all budgets.
Pictured left is Bernie alongside his daughter, Michelle.
OUR ACHIEVEMENTS
Awards and Recognition
Top Global Music Retailer
In 2017 and again in 2020 Bernies Music Land was named in the Top 100 Music Stores World Wide
Community Event of the Year
Bernies Music Land was recognised for presenting the 2022 Ringwood Eisteddfod.
Australian Music Association Hall of Fame
For three consecutive years as “Best Training and Support: Small Wholesaler” Australia.
Bernie’s International Recognition
Commended for 40 years of contribution to the music industry, Bernie was presented with a prestigious award at NAMM 2019.
OUR MUSICAL JOURNEY SINCE 1977
Bernie studied music to the year 12 level then studied banking and accounting, and concluded with a diploma in market. He is a CPM (Certified Practicing Marketer) with the Australian Marketing Institute. Bernie worked in music retail management in the city before opening his own store in Airport West in October 1977, with the help of his wife and extended family. The store had a modest range of pianos and organs, setting the blueprint for Bernies Music Land today.
Over the following years, Bernies Music Land grew to 11 stores with 5 music schools. The stores were spread throughout Melbourne and also in Victorian country towns. In the 1980s 1990s technology introduced many of the luxuries that we have in our homes today. There were massive changes in the functions and capacity of musical instruments and this was an exciting time for the music industry. Bernies Music Land had a full range of general musical instruments and accessories, with a large staff and teaching team.
In the late 1980s, there were many challenges in the business environment in Australia. Fortunately, with the immense efforts of Bernie and his staff, the company survived the adversities. The current store at Ringwood was purchased in 1990 and Bernies Music Land re-introduced itself once again as a piano, organ and digital keyboard specialist.
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BML-Westfield Airport West Store
1977
From our humble beginnings of a small organ shop in Westfield Airport West which opened its doors on October 10th, 1977
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BML-Ballarat Store
1980
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BML-Prahan Store
1984
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BML-Boxhill Store
1986
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BML-Doncaster
1989
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BML-Ringwood
1990-Present
The current premises at Ringwood was purchased in 1990 and Bernies Music Land re-introduced itself once again as a piano, organ and digital keyboard specialist
COMMUNITY INVOLVEMENT
Here at Bernies Music Land, we are proud to be one of the most active music stores in Australia. We have the old-fashioned approach that, if we can help, then we will. Our community involvement is extensive and we are delighted to sponsor an extensive range of musical groups, musical activities, and community music activities.
Bernie’s personal contribution to the committees and groups that he sponsors is generous. He has served in community positions including President and Treasurer of the Australian MusicAssociation, vice-president of the Ringwood Eisteddfod, vice-president of the Ringwood Chamber of Commerce, and Board member of the Australian and New Zealand Cultural Arts Association(ANZCA). He has received an Australia Day Community Award by MP Kevin Andrews for his contribution to the community through his musical activities.
Bernies Music Land is proud to be MAJOR SPONSORS of
